"I don’t know."
That answer comes up way too often when talking to a business owner about their marketing and sales. They aren’t tracking anything and therefore cannot answer when I ask how many calls it takes to get 1 transaction, or how a certain ad is performing, and least of all if a marketing tactic is working.
When you run a business without properly tracking sales and marketing, you are blindly making decisions and it's called a "hobby". How do you know what ads are actually effective if you are not tracking the sales from that ad? How do you know where to spend your money if you do not know what has been effective? How do you know what's working in your business if your not tracking where your business is coming from. The truth is you're not running a business, you're just like 99% of all of the real estate agents who don't have a clue where their next deal is coming from.
The only way to know what is working and what isn’t, is to track your sales and marketing efforts. Only then can you actually make educated decisions for your business. Only then you can grow and develop.
Here you will find trackers that will help you with tracking calls, tracking sales and tracking your numbers. Use it.
Goal setting is an important method of: Deciding what you want to achieve in your life. Separating what's important from what's irrelevant, or a distraction. Motivating yourself.
SMART Goals: Learn more about the reasons behind setting SMART goals
A lot of us have so much going on in our lives that it’s nearly impossible for us to obtain our goals. When we let the clutter overcome what matters most, it’s going to be difficult to make any headway. The 1-3-5 Rule works wonders because it’s all about prioritizing, which is an essential part of productivity. The basic idea is:
Commit to accomplishing one big thing.
Identify three priorities that will help you to achieve your one big thing.
Determine five strategies that will help you to accomplish your three priorities.
This rule makes it easy to focus on ONE Thing at a time. Everything else, the non-essentials, can wait until the 1-3-5 items have been accomplished.
4-1-1 stands for 4 weeks, 1 month, and 1 year. At The North Florida Moves Team, we use the 4-1-1 as a productivity tool to reflect your top priorities-your "Big Rocks." The 4-1-1 tool allows you to define your weekly, monthly, and annual goals. Because your daily activities manifest into your overall results, the goals you set are an effective and crucial accountability function of your business.
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