CONGRATULATIONS, you joined the team, now what? Here's a short read to get you going in the right direction.

“Your database is your business.”

Oftentimes, the difference between an average business and a mega business can be pinpointed to the number of times an agent communicates with their database. 

Each time you touch people in your database, you gain a piece of mindshare, which will help position you as someone they need to talk to when they think about buying or selling real estate. The more frequently you communicate with your database, the more mindshare you gain, and the more you’re able to profit from the relationships you build within it. 

How you talk to your database matters, and the value you provide determines the level of trust your database will have in you. While the world continues to invent new & easier ways for us to communicate, for real estate agents, the number one weapon is still the phone. This isn’t because real estate agents are old-fashioned; it’s because voice-to-voice communication is extremely efficient and effective. When engaging with someone, what we say is only half of the equation – there’s also how we say it. When speaking with someone else, we constantly send and receive millions of signals that all add up to our interpretation and understanding of what’s being said. When using simple forms of communication like text messaging, we restrict our ability to use our full arsenal of communication tools. .ext messaging is a great tool to use to make the initial connection and to communicate short messages to your clients, remember that when it comes to talking about the important stuff it's always best to call or meet in person so there are no miscommunications or misinterpretations. 

So go out and talk to people, and make sure what you say counts. At the very least, you should pick up the phone and call everyone in your database at least once a quarter. When designing touch plans to add to that, remember that the more personal you make it, the more effective it will be.

“No is a spectrum.”

The importance of learning that “no” and “yes” fall on a spectrum is key to becoming a successful agent. When someone tells us “no,” there’s usually a condition associated with it. When talking with people who are interested in real estate, it’s important to gauge how strongly someone is committed to their current decisions and what needs to happen for them to change their minds. Sometimes you’ll find that you have the ability to help people turn their no into a yes.

Learning to interpret people’s needs is part of being a good communicator, which is why it’s important to focus on building your skills through scripts and dialogues, as well as experience, on a daily basis. Asking the right questions can be the difference to making $30,000 a year to $300,000 a year. 

“You have to invest in your business and you have to invest in yourself.”

Starting out viewing your job as just that – a job – is a mistake. Agents should view and handle themselves as business owners. By treating real estate as an enterprise from day one, you set yourself up for future growth and success. This means operating off of a schedule that allows you to take control of your time, using a database that provides you and those you’re looking to serve with continuing value, continually educating yourself so that you can educate your customers, and pairing big goals with big actions and big accountability that will guide you to the future you desire. 

“It’s never that hard again.”

Starting something from scratch is always going to be hard. Your first cold call is hard. Selling your first home is hard. The good news is that it is only going to get easier from here. Repetition, making mistakes, and learning as you go will help make things exponentially easier. Experience is a great teacher, and relying on your own and asking others to share theirs will help you on your own personal and professional growth journey.

Throughout your onboarding process, you will find many videos that will guide you in learning our systems and procedures to help shorten your learning curve and maximize efficiency. Make sure to learn them well and practice what you learn. 

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